me - valeria santacroce

I was born in the midst of an artistic background old family seeded in Bergamo in the north of Italy. My personal journey began at the Carrara Academy studying Fine Arts and specialized in Videoart. The first working experience was at some communication agencies in Milan as a graphic designer and video editing, until an invitation by Deloitte Consulting in 2002 to be their web and graphic designer in Lisboa made me established in this city.

Nowadays I live between Lisbon and Milan. During the past few years I have been responsible for the Caterpillar and Merrell advertisement campaigns in Portugal. This are market leading footwear brands that belong to Canada’s Wolverine World Wide corporation.  Most of their advertisement campains in Portugal were enterily developed by me acting as an all-in-one team, from creative development to art directing, photography, graphic design to all the brand comunication.

My work also extend to other brands such as Casa Decor, Sportstyle, Camport, Reebok, Keds, Vibran and others. I’ m also partner at C.G. Design sas , company specialised in Industrial design, graphic design and photography.At the same time and with great enthusiasm, I developed my career as a photographer. I started assisting professional photographers in Milan and Lisbon, until I become a professional photographer in my own right, specialising in design, fashion, food, architecture, portraits and advertising, still life.


My work is coherently characterized by a constant exploration of many art forms. While researching new ways of visual communication, I aim to turn the power of image into the power of education, a way that raises awareness and stirs up the sensitivity of the viewer.  I believe that art can be a part of our work, both as something profoundly embedded in it, as well as a means to an end. This is the philosophy that drives my work, making me a fulfilled person on both professional and personal levels.

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